In your browser today. On iPhone later.
A quiet place you tend.
Grove is a focus app built on a different idea. Not blocking harder, not piling on friction — just widening the small gap between reaching for your phone and deciding to. A second or two, every time, until the choosing becomes the habit.
No accounts. No ads. No feed. Your data stays on your device.
The premise
The category is a willpower war. Grove is not fighting it.
Almost every screen-time app frames your attention as a battle to be won by blocking harder, or a problem to be hacked with friction. Both are suppression. Both leave you feeling worse.
There is the part of the mind that reaches for the phone on reflex, and the part that can watch that reflex and decide. The gap between them is small, and it is trainable. Grove exists to widen it — a second or two, consistently, until the choosing becomes the habit.
Deep Work
You set Deep Work aside. Still want to open it?
The threshold moment
The half-second that changes everything.
When you reach for an app you have set aside, Grove does not show a flat red wall. It presents a calm, full-screen moment that does three things in order.
- 1
It interrupts the reflex. An unhurried breath, not an alarm. You step into a clearing instead of hitting a wall.
- 2
It returns the choice. One plain line names what is actually happening. Not “Are you sure” — something honest.
- 3
It makes leaving easy. Stepping away is the obvious path. Continuing is possible, but never the default, and never a trick.
How it works
Three steps. Then mostly silence.
Grove is not trying to keep you here. It is trying to hand you back to your own attention.
- 01
Build a focus profile
A profile is a named set of apps, sites, and categories to set aside — Deep Work, Evenings, Sleep. You choose what it holds and how firmly, while you are calm and deliberate.
- 02
Meet the threshold
When you reach for something you set aside, Grove does not slam down a wall. It offers a breath, names what is happening, and hands the choice back to you.
- 03
Watch the gap widen
Each time you step away is the gap growing. Grove keeps one honest weekly number — not a guilt dashboard, not a streak to break. Just the choosing, becoming a habit.
Focus profiles
Set it up while you are calm.
A profile is a named set of apps, sites, and categories to set aside, plus a way to start. Grove never sees which apps you use — only opaque tokens from the system. Your selection stays private to you.
Deep Work
9 apps · Committed
Evenings
social + news · Gentle
Sleep
everything · Locked
Commitment modes
Easy to plan. Hard to undo.
The honest answer to “every blocker is easy to bypass.” You choose how firmly a profile holds — with full understanding, never as a silent default.
A pause, then your choice. The everyday setting.
Continuing takes a deliberate moment. Ending early costs you a little time.
Sealed for the window you choose. You cannot weaken it once it begins.
Insights
One honest number. Not a guilt machine.
Most apps quietly turn insight into shame. Grove keeps the number that actually matters: how often you reached for something blocked and chose to step away. That is the gap widening — a more meaningful signal than raw screen time, and far kinder than a streak you will feel bad for breaking.
No red. No shaming. No comparison to anyone else. All of it stays on your device.
What we believe
The commitments behind every screen.
These shape the app and this website both. If we ever break one, hold us to it.
Discernment, not suppression
The whole category fights your willpower or buries you in friction. Grove does something smaller and steadier: it widens the gap between the reflex and the choice.
One unforgettable moment
A product is judged by its single best interaction, not its feature list. For Grove that is the threshold moment, and everything else is in service of it.
Calm over clever
No dark patterns, no manufactured urgency, no guilt. The tone is steady and adult. The app never scolds, and never celebrates too hard.
Easy to plan, hard to undo
Commitments are simple to set when you are calm, and deliberately resistant to unwind when you are not. That is the honest answer to “it is too easy to bypass.”
Native to the bone
If Apple ships a way to do something well, Grove uses it. Widgets, Live Activities, App Intents, considered haptics. It should feel woven into the OS.
Sounds like your kind of tool?
Say helloPricing
The free version is genuinely useful.
The free version is genuinely useful. Plus is for when you want more room to tend.
Free
$0 · Forever
- One focus profile
- The full threshold moment
- Basic weekly insight
- Manual start
Grove Plus
$44.99 / yr
or $6.99/mo · $99 lifetime · 7-day free trial
- Unlimited profiles
- Schedules (location & NFC later)
- Committed and Locked modes
- Deeper weekly insight
No countdowns, no manufactured scarcity. Cancel any time. Prices are US anchors and adjust to your region.
Widen the gap. One breath at a time.
Grove is coming to iPhone in 2026. Leave a note and we will tell you the moment there is soil to dig in.